We live in an oil driven economy. Oil is getting more expensive. You can make fuel from wheat. Wheat is getting more expensive. You can also make fuel from soy bean. Soy beans are getting more expensive. Try making fuel from corn. Corn is getting more expensive. We could do fuel from sugar (cane). Sugar … Continue reading Random eco thoughts: Eating fuel?
Cultural stereotypes as assets: Smiling
10 commandements of marketing green products
Yet again, Augustine Fou is inspiring a post of mine. Over at clickz he posted a brilliant adaptation of the 10 Commandements, adapted for modern marketing. In line with my passion for sustainable products being more present in daily marketing messages, let me adapt the commandements to the needs of this underrepresented segment on the … Continue reading 10 commandements of marketing green products
Rethinking consumerism in middle of the sales season
[This post is a direct reaction to today's shopping trip after having discussed quality of online marketing material with our account managers at work. Let me endorse the use of quality and information. Also in online ads. La versión española se encuentra aqui.] In Spain las rebajas (for Catalunya: las rebaixes) traditionally start on January 7th, … Continue reading Rethinking consumerism in middle of the sales season
Cultural stereotypes as assets: Punctuality
[This post is part of the series I am starting right now on navigating stereotypes that are ascribed to me because of my nationality.] One of the most interesting things about living abroad is that you start discovering things about your self you took for granted. But which in a new setting turn out to … Continue reading Cultural stereotypes as assets: Punctuality
Dreaming of babygoogles
Google is still the mot important search engine in town. The unofficial google blog has issued a list of market share for google per country. In Europe the percentage is almost entirely above 90% (with all the consequences this has for SEM). The good thing is that you can google use for everything, because its … Continue reading Dreaming of babygoogles
Being officially digitally distinct
I just asked the Online Identity Calculator and now I have a badge: I am officially digitally distinct, meaning that if you search for my name on google you get a high volume of results with overall favorable content. The website dates back to 2007 and apparently was launched together with a related book (if … Continue reading Being officially digitally distinct
Monthly goals January
Here we go again. Shortly after the new year resolution, it is already time for the monthly goal set up for January. Actually this is a really cool way to keep track on how things are evolving as planned. Writing down what I want to solve during the month actually makes it more likely that … Continue reading Monthly goals January
Aspects of a quadrilingual life
Last week I had a nice chat with some other foreigners in Barcelona. My friend commented that I should definitely have kids some day, just to see them growing up with four languages and see how it goes. In this case the kid would speak German and Portuguese at home, and Spanish and Catalan in … Continue reading Aspects of a quadrilingual life
New Year’s Resolution 2010
It is time for the New Year's resolution and this time I sit down to actually think and plan what I want to accomplish during this year. My inspiration was actually this article highlighting 8 rules which can make the New Year Resolution stick longer than the first week. So, here we go by the … Continue reading New Year’s Resolution 2010
Minimalist Musings in Mataró 