Technically we are able to follow most web users wherever they go. Technically this gives us the chance to craft a profile as unique as the person that it is attributed to. Technically we could then go ahead and complete this profile with data from real life. And technically we then know exactly what the … Continue reading Data collection and privacy
Tag: cross-targeting
Dreaming of babygoogles
Google is still the mot important search engine in town. The unofficial google blog has issued a list of market share for google per country. In Europe the percentage is almost entirely above 90% (with all the consequences this has for SEM). The good thing is that you can google use for everything, because its … Continue reading Dreaming of babygoogles
Cross-targeting: telling a story the customer can relate to
In “Think like me, agree with me” Seth Godin pinpoints the importance of telling your customer a story she can relate to. Facts are not always the most important ingredient, the crucial part is to understand how the customer thinks and present the story in a way that is interesting to her. Find an anchor point … Continue reading Cross-targeting: telling a story the customer can relate to
Minimalist Musings in Mataró 