Tag: privacy

Data collection and privacy

Technically we are able to follow most web users wherever they go. Technically this gives us the chance to craft a profile as unique as the person that it is attributed to. Technically we could then go ahead and complete this profile with data from real life. And technically we then know exactly what the … Continue reading Data collection and privacy

Independent ad inventory

Traditionally speaking, inventory is the product available for sale at any given moment. In the online marketing industry, the product for sale is the advertisement space, hence for distinction it is called ad inventory. The ad glossary website offers the following definition for ad inventory: “The number of ad spaces available for sale on a … Continue reading Independent ad inventory