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Tag: quality
If your support staff isn’t happy, you are doing something wrong
Helping others makes you happy. A number of studies have shown the positive impact of supporting others - not only on those who received the support but more markedly on those who offered help. Shouldn't that mean that people in support have a happiness advantage? Helping other people is part of the job description, after … Continue reading If your support staff isn’t happy, you are doing something wrong
5 reasons to go green in your company
And of course with green I do not refer to the color of the entry hall or the logo, but rather a lookout for sustainability in corporate life. It is not that difficult. Some small and easy changes for a start, some bigger changes in the middle, some investments in the end. Always keep your … Continue reading 5 reasons to go green in your company
The beauty of clear and plain language
I have said before, that for me language is merely a tool for communication. Switching between many languages daily, I have accepted that they are a means to get my thoughts across without worrying excessively about minor grammar mistakes. As with most of my colleagues I am speaking in a language not our own, I … Continue reading The beauty of clear and plain language
Document – and do it well
Many start up firms as well as fast growing companies (especially in internet and technology sector) evolve pretty quickly, working on several projects at the same time, developing new solutions, tap into new markets. All resources are pooled towards these strategies, as those new solutions will eventually bring in the money to pay for the … Continue reading Document – and do it well
Data collection and privacy
Technically we are able to follow most web users wherever they go. Technically this gives us the chance to craft a profile as unique as the person that it is attributed to. Technically we could then go ahead and complete this profile with data from real life. And technically we then know exactly what the … Continue reading Data collection and privacy
Marketing home appliances in Spain
Home appliances are a major investment for your home. Most probably you will use them for 5 years or more, and looking at the prices of today, you won't find much below 300 Euro. Most washing machines, dishwashers and fridges rate around 500 Euros and above. So you should think that people do some research … Continue reading Marketing home appliances in Spain
How to market “eco” in Spain – and everywhere
I am passionate for eco-friendly products. The husband jokes that if you want to sell something to me you just need to make it eco, and you are done. This is not the whole true, because even with eco-friendly products I am quite picky, but you would have my attention for sure. I suppose that … Continue reading How to market “eco” in Spain – and everywhere
What matters now – Quality
I just found the perfect end-of-the-year-holiday-reading. And the best, it is for free. So if you are reading this (and thus have an internet connection), there is no reason why you shouldn't go to either to Seth Godin's blog or to Scribd (easy to use version) to download your holiday treat. You will find more than … Continue reading What matters now – Quality
Behavioral targeting is not like Santa Claus
In this article Augustine Fou argues that behavioral targeting is close to believing in Santa. Everybody does so in their early marketing days, but after a certain amount of experiences you mature and don’t take it that serious any more. It is still nice to attract clients, as most buzzwords are, but the magic disappears. … Continue reading Behavioral targeting is not like Santa Claus
Minimalist Musings in Mataró 