Tag: respecting customers

What does a career in support look like?

This increasing distance to customers when advancing in a career is an odd proposition if you accept the premise that the customer ultimately is the one paying for each and every salary in a company. Working directly with the customer should be one of the most important jobs - after all it is the raison d'être of the entire construction.

The only law of marketing: stay true and consistent

Last week on ClickZ Augustine Fou analyzed the first 8 of the 22 immutable laws of marketing (Jack Trout) and how these laws have changed with social media and internet and how they do not apply any more. He states that today, it is more important to be better than to be the first one … Continue reading The only law of marketing: stay true and consistent →

Data collection and privacy

Technically we are able to follow most web users wherever they go. Technically this gives us the chance to craft a profile as unique as the person that it is attributed to. Technically we could then go ahead and complete this profile with data from real life. And technically we then know exactly what the … Continue reading Data collection and privacy →