Tag: documentation

Cultural stereotypes as assets: structure

[This post is part of the series on navigating stereotypes that are ascribed to me because of my nationality.] In Spain they call German people “cabezas cuadradas” which means approximately “square head”. We are seen as taking everything serious and being very structured both in our way of thinking and in organizing stuff. Maybe, maybe … Continue reading Cultural stereotypes as assets: structure →

Document – and do it well

Many start up firms as well as fast growing companies (especially in internet and technology sector) evolve pretty quickly, working on several projects at the same time, developing new solutions, tap into new markets. All resources are pooled towards these strategies, as those new solutions will eventually bring in the money to pay for the … Continue reading Document – and do it well →

Marketing home appliances in Spain

Home appliances are a major investment for your home. Most probably you will use them for 5 years or more, and looking at the prices of today, you won't find much below 300 Euro. Most washing machines, dishwashers and fridges rate around 500 Euros and above. So you should think that people do some research … Continue reading Marketing home appliances in Spain →

Matching Innovation and Quality

Yesterday at work we (the CEO, the CTO and me that is) met with a potential new business partner. They met our CEO on a trade fair and started talks about potential synergies. The meeting was a preliminary "getting-to-know-each-other" while checking out the technical and targeting-related issues (hence, my presence). We received loads of super … Continue reading Matching Innovation and Quality →