Tag: eco-friendly

A city without cars

Yesterday Barcelona became paralyzed by a formidable snow storm. At three in the afternoon the city was covered with a beautiful white powder. At 17h the buses and short distance trains were suspended and the highways around Barcelona were closed. By 18h in the afternoon, when I left work, the streets in the upper part … Continue reading A city without cars →

Cultural stereotypes as assets: ecological awareness

[This post is part of the series on navigating stereotypes that are ascribed to me because of my nationality.] This time I have been both inspired by the newly introduced organic recycling containers in Barcelona, as well as by the following video comparing Germany's recycling affinity with their love for their cars. Apparently yes, we … Continue reading Cultural stereotypes as assets: ecological awareness →

Marketing home appliances in Spain

Home appliances are a major investment for your home. Most probably you will use them for 5 years or more, and looking at the prices of today, you won't find much below 300 Euro. Most washing machines, dishwashers and fridges rate around 500 Euros and above. So you should think that people do some research … Continue reading Marketing home appliances in Spain →

10 commandements of marketing green products

Yet again, Augustine Fou is inspiring a post of mine. Over at clickz he posted a brilliant adaptation of the 10 Commandements, adapted for modern marketing. In line with my passion for sustainable products being more present in daily marketing messages, let me adapt the commandements to the needs of this underrepresented segment on the … Continue reading 10 commandements of marketing green products →

“Eco” in Spain II

My last post contained some reflections on how to market eco products in Spain. And while living here, this topic will probably stay high up on my agenda. In Germany and Denmark my interest for ecological sound products never posed a problem, as there is always plenty of choice. However, in Spain it is not … Continue reading “Eco” in Spain II →

How to market “eco” in Spain – and everywhere

I am passionate for eco-friendly products. The husband jokes that if you want to sell something to me you just need to make it eco, and you are done. This is not the whole true, because even with eco-friendly products I am quite picky, but you would have my attention for sure. I suppose that … Continue reading How to market “eco” in Spain – and everywhere →