Tag: complexity reduction

Going minimalist

I am not particularly religious even though I have been raised by highly religious parents. However, this year I am doing my own version of "7 weeks without xxx" which many Christians do between carnival and Easter Sunday. Basically you pick one thing you think you can't live without and stop it during this time … Continue reading Going minimalist →

How to decide

Doubts about what to do next? Unfortunately I do not remember where I found this graph, so any hint about the source is welcome. But I do love its simplicity. And no, I do not apply this to all decisions in my life.

Don’t confuse the audience

I am currently reading the book "Plan B 3.0: Mobilizing to Save Civilization" by Lester R. Brown (free download available). I will probably finish the last 10 of a total of 287 pages today (this is excluding the very abundant Notes section). The book describes several strategies on how to reduce carbon emission and climate … Continue reading Don’t confuse the audience →

The beauty of clear and plain language

I have said before, that for me language is merely a tool for communication. Switching between many languages daily, I have accepted that they are a means to get my thoughts across without worrying excessively about minor grammar mistakes. As with most of my colleagues I am speaking in a language not our own, I … Continue reading The beauty of clear and plain language →

Document – and do it well

Many start up firms as well as fast growing companies (especially in internet and technology sector) evolve pretty quickly, working on several projects at the same time, developing new solutions, tap into new markets. All resources are pooled towards these strategies, as those new solutions will eventually bring in the money to pay for the … Continue reading Document – and do it well →

Marketing home appliances in Spain

Home appliances are a major investment for your home. Most probably you will use them for 5 years or more, and looking at the prices of today, you won't find much below 300 Euro. Most washing machines, dishwashers and fridges rate around 500 Euros and above. So you should think that people do some research … Continue reading Marketing home appliances in Spain →

Dreaming of babygoogles

Google is still the mot important search engine in town. The unofficial google blog has issued a list of market share for google per country. In Europe the percentage is almost entirely above 90% (with all the consequences this has for SEM). The good thing is that you can google use for everything, because its … Continue reading Dreaming of babygoogles →

How to market “eco” in Spain – and everywhere

I am passionate for eco-friendly products. The husband jokes that if you want to sell something to me you just need to make it eco, and you are done. This is not the whole true, because even with eco-friendly products I am quite picky, but you would have my attention for sure. I suppose that … Continue reading How to market “eco” in Spain – and everywhere →