Technically we are able to follow most web users wherever they go. Technically this gives us the chance to craft a profile as unique as the person that it is attributed to. Technically we could then go ahead and complete this profile with data from real life. And technically we then know exactly what the … Continue reading Data collection and privacy
Tag: targeting
Spotify won’t understand me
Spotify, could you please work on your ad placements? Or your targeting? Just please please stop to interrupt my piano cello listening pleasure every 10 min with a high-pitched merengue “Ron rural” spot. Really. It's not that I don't like advertisement. I know there is a trade-off for getting things for free. And I even … Continue reading Spotify won’t understand me
Cross-targeting: telling a story the customer can relate to
In “Think like me, agree with me” Seth Godin pinpoints the importance of telling your customer a story she can relate to. Facts are not always the most important ingredient, the crucial part is to understand how the customer thinks and present the story in a way that is interesting to her. Find an anchor point … Continue reading Cross-targeting: telling a story the customer can relate to
Targeting with precision is like taking people seriously
I tell my colleagues, that we can meet for a coffee in 7 min because I need to finish an email and the elevator needs 2:40 to take me downstairs. I still have 17 min before going to the next meeting. And if the meeting starts at 10:00 I will be there at 9:59 just … Continue reading Targeting with precision is like taking people seriously
Independent ad inventory
Traditionally speaking, inventory is the product available for sale at any given moment. In the online marketing industry, the product for sale is the advertisement space, hence for distinction it is called ad inventory. The ad glossary website offers the following definition for ad inventory: “The number of ad spaces available for sale on a … Continue reading Independent ad inventory
Behavioral targeting is not like Santa Claus
In this article Augustine Fou argues that behavioral targeting is close to believing in Santa. Everybody does so in their early marketing days, but after a certain amount of experiences you mature and don’t take it that serious any more. It is still nice to attract clients, as most buzzwords are, but the magic disappears. … Continue reading Behavioral targeting is not like Santa Claus
Minimalist Musings in Mataró 