Tag: inventory

Targeting with precision is like taking people seriously

I tell my colleagues, that we can meet for a coffee in 7 min because I need to finish an email and the elevator needs 2:40 to take me downstairs. I still have 17 min before going to the next meeting. And if the meeting starts at 10:00 I will be there at 9:59 just … Continue reading Targeting with precision is like taking people seriously →

Independent ad inventory

Traditionally speaking, inventory is the product available for sale at any given moment. In the online marketing industry, the product for sale is the advertisement space, hence for distinction it is called ad inventory. The ad glossary website offers the following definition for ad inventory: “The number of ad spaces available for sale on a … Continue reading Independent ad inventory →

Know your inventory – targeting an audience

I work in an online marketing company leading the team responsible for our online advertisement inventory. That means we segment our audience into different channels and try to deliver the best offer to each person. We work both with contextual and behavioral segmentation, which means we analyze what people look at (like google does with … Continue reading Know your inventory – targeting an audience →