I am absolutely addicted to absorbing new knowledge. I love studying. I love learning about new ideas from other to include them into my own musings (with or without footnotes. I already have a M.Sc. in European Studies and just finished a Master in Quality Management. Which means I am currently not studying (officially) at … Continue reading How much education is too much?
Last week on ClickZ Augustine Fou analyzed the first 8 of the 22 immutable laws of marketing (Jack Trout) and how these laws have changed with social media and internet and how they do not apply any more. He states that today, it is more important to be better than to be the first one … Continue reading The only law of marketing: stay true and consistent
[This post is part of the series on navigating stereotypes that are ascribed to me because of my nationality.] In Spain they call German people “cabezas cuadradas” which means approximately “square head”. We are seen as taking everything serious and being very structured both in our way of thinking and in organizing stuff. Maybe, maybe … Continue reading Cultural stereotypes as assets: structure
I am currently reading the book "Plan B 3.0: Mobilizing to Save Civilization" by Lester R. Brown (free download available). I will probably finish the last 10 of a total of 287 pages today (this is excluding the very abundant Notes section). The book describes several strategies on how to reduce carbon emission and climate … Continue reading Don’t confuse the audience
Many start up firms as well as fast growing companies (especially in internet and technology sector) evolve pretty quickly, working on several projects at the same time, developing new solutions, tap into new markets. All resources are pooled towards these strategies, as those new solutions will eventually bring in the money to pay for the … Continue reading Document – and do it well
I just asked the Online Identity Calculator and now I have a badge: I am officially digitally distinct, meaning that if you search for my name on google you get a high volume of results with overall favorable content. The website dates back to 2007 and apparently was launched together with a related book (if … Continue reading Being officially digitally distinct
My last post contained some reflections on how to market eco products in Spain. And while living here, this topic will probably stay high up on my agenda. In Germany and Denmark my interest for ecological sound products never posed a problem, as there is always plenty of choice. However, in Spain it is not … Continue reading “Eco” in Spain II