I have said before, that for me language is merely a tool for communication. Switching between many languages daily, I have accepted that they are a means to get my thoughts across without worrying excessively about minor grammar mistakes. As with most of my colleagues I am speaking in a language not our own, I … Continue reading The beauty of clear and plain language
Category: professional
Document – and do it well
Many start up firms as well as fast growing companies (especially in internet and technology sector) evolve pretty quickly, working on several projects at the same time, developing new solutions, tap into new markets. All resources are pooled towards these strategies, as those new solutions will eventually bring in the money to pay for the … Continue reading Document – and do it well
Marketing home appliances in Spain
Home appliances are a major investment for your home. Most probably you will use them for 5 years or more, and looking at the prices of today, you won't find much below 300 Euro. Most washing machines, dishwashers and fridges rate around 500 Euros and above. So you should think that people do some research … Continue reading Marketing home appliances in Spain
Monthly goals January
Here we go again. Shortly after the new year resolution, it is already time for the monthly goal set up for January. Actually this is a really cool way to keep track on how things are evolving as planned. Writing down what I want to solve during the month actually makes it more likely that … Continue reading Monthly goals January
New Year’s Resolution 2010
It is time for the New Year's resolution and this time I sit down to actually think and plan what I want to accomplish during this year. My inspiration was actually this article highlighting 8 rules which can make the New Year Resolution stick longer than the first week. So, here we go by the … Continue reading New Year’s Resolution 2010
The importance of niche targets
In yesterday's version of the ClickZ E-Marketing Strategies they reposted a column (Sept 21st, 2009) from Robin Neifield, who highlights the advantages of a diversified and adaptable online strategy that is constantly reviewed to ensure the company is able to respond to new market needs and opportunities. Diversification yields several advantages such as easier scalability, … Continue reading The importance of niche targets
Spotify won’t understand me
Spotify, could you please work on your ad placements? Or your targeting? Just please please stop to interrupt my piano cello listening pleasure every 10 min with a high-pitched merengue “Ron rural” spot. Really. It's not that I don't like advertisement. I know there is a trade-off for getting things for free. And I even … Continue reading Spotify won’t understand me
Targeting with precision is like taking people seriously
I tell my colleagues, that we can meet for a coffee in 7 min because I need to finish an email and the elevator needs 2:40 to take me downstairs. I still have 17 min before going to the next meeting. And if the meeting starts at 10:00 I will be there at 9:59 just … Continue reading Targeting with precision is like taking people seriously
Blog or perish?
When starting to blog, you will most likely search the internet for some advice on how to keep the blog alive, how to make people visit your blog (yes, we all do blog to be read. Otherwise we would just keep a diary in our desk), how to make people come back to your blog, … Continue reading Blog or perish?
What matters now – Quality
I just found the perfect end-of-the-year-holiday-reading. And the best, it is for free. So if you are reading this (and thus have an internet connection), there is no reason why you shouldn't go to either to Seth Godin's blog or to Scribd (easy to use version) to download your holiday treat. You will find more than … Continue reading What matters now – Quality
Minimalist Musings in Mataró 