Category: quality

Know your inventory – targeting an audience

I work in an online marketing company leading the team responsible for our online advertisement inventory. That means we segment our audience into different channels and try to deliver the best offer to each person. We work both with contextual and behavioral segmentation, which means we analyze what people look at (like google does with … Continue reading Know your inventory – targeting an audience

Matching Innovation and Quality

Yesterday at work we (the CEO, the CTO and me that is) met with a potential new business partner. They met our CEO on a trade fair and started talks about potential synergies. The meeting was a preliminary "getting-to-know-each-other" while checking out the technical and targeting-related issues (hence, my presence). We received loads of super … Continue reading Matching Innovation and Quality