Category: quality

Spotify won’t understand me

Spotify, could you please work on your ad placements? Or your targeting? Just please please stop to interrupt my piano cello listening pleasure every 10 min with a high-pitched merengue “Ron rural” spot. Really. It's not that I don't like advertisement. I know there is a trade-off for getting things for free. And I even … Continue reading Spotify won’t understand me →

Targeting with precision is like taking people seriously

I tell my colleagues, that we can meet for a coffee in 7 min because I need to finish an email and the elevator needs 2:40 to take me downstairs. I still have 17 min before going to the next meeting. And if the meeting starts at 10:00 I will be there at 9:59 just … Continue reading Targeting with precision is like taking people seriously →

Blog or perish?

When starting to blog, you will most likely search the internet for some advice on how to keep the blog alive, how to make people visit your blog (yes, we all do blog to be read. Otherwise we would just keep a diary in our desk), how to make people come back to your blog, … Continue reading Blog or perish? →

What matters now – Quality

I just found the perfect end-of-the-year-holiday-reading. And the best, it is for free. So if you are reading this (and thus have an internet connection), there is no reason why you shouldn't go to either to Seth Godin's blog or to Scribd (easy to use version) to download your holiday treat. You will find more than … Continue reading What matters now – Quality →

Know your inventory – targeting an audience

I work in an online marketing company leading the team responsible for our online advertisement inventory. That means we segment our audience into different channels and try to deliver the best offer to each person. We work both with contextual and behavioral segmentation, which means we analyze what people look at (like google does with … Continue reading Know your inventory – targeting an audience →

Matching Innovation and Quality

Yesterday at work we (the CEO, the CTO and me that is) met with a potential new business partner. They met our CEO on a trade fair and started talks about potential synergies. The meeting was a preliminary "getting-to-know-each-other" while checking out the technical and targeting-related issues (hence, my presence). We received loads of super … Continue reading Matching Innovation and Quality →