What I learned through university – navigating culture and myself

This post over at Small Hands - Big Ideas made me recall my university days and how everything came out different than planned. And probably even better. I have been to three different full-time universities, and each one gave me something different, which has shaped very distinctively who I am. I started off in Chemnitz, … Continue reading What I learned through university – navigating culture and myself →

Know your inventory – targeting an audience

I work in an online marketing company leading the team responsible for our online advertisement inventory. That means we segment our audience into different channels and try to deliver the best offer to each person. We work both with contextual and behavioral segmentation, which means we analyze what people look at (like google does with … Continue reading Know your inventory – targeting an audience →

How nationality matters – prejudices and the work place

I am German, while the husband is Brazilian. We both look kind of like the stereotypical version of our nationalities, or at least of the geographical greater regions we come from (me: Northern Europe, him: Latin America). One reason we came to Spain was the neutral ground for both of us, which gives our marriage … Continue reading How nationality matters – prejudices and the work place →

Matching Innovation and Quality

Yesterday at work we (the CEO, the CTO and me that is) met with a potential new business partner. They met our CEO on a trade fair and started talks about potential synergies. The meeting was a preliminary "getting-to-know-each-other" while checking out the technical and targeting-related issues (hence, my presence). We received loads of super … Continue reading Matching Innovation and Quality →