In yesterday's version of the ClickZ E-Marketing Strategies they reposted a column (Sept 21st, 2009) from Robin Neifield, who highlights the advantages of a diversified and adaptable online strategy that is constantly reviewed to ensure the company is able to respond to new market needs and opportunities. Diversification yields several advantages such as easier scalability, … Continue reading The importance of niche targets
Spotify won’t understand me
Spotify, could you please work on your ad placements? Or your targeting? Just please please stop to interrupt my piano cello listening pleasure every 10 min with a high-pitched merengue “Ron rural” spot. Really. It's not that I don't like advertisement. I know there is a trade-off for getting things for free. And I even … Continue reading Spotify won’t understand me
“Eco” in Spain II
My last post contained some reflections on how to market eco products in Spain. And while living here, this topic will probably stay high up on my agenda. In Germany and Denmark my interest for ecological sound products never posed a problem, as there is always plenty of choice. However, in Spain it is not … Continue reading “Eco” in Spain II
How to market “eco” in Spain – and everywhere
I am passionate for eco-friendly products. The husband jokes that if you want to sell something to me you just need to make it eco, and you are done. This is not the whole true, because even with eco-friendly products I am quite picky, but you would have my attention for sure. I suppose that … Continue reading How to market “eco” in Spain – and everywhere
Cross-targeting: telling a story the customer can relate to
In “Think like me, agree with me” Seth Godin pinpoints the importance of telling your customer a story she can relate to. Facts are not always the most important ingredient, the crucial part is to understand how the customer thinks and present the story in a way that is interesting to her. Find an anchor point … Continue reading Cross-targeting: telling a story the customer can relate to
Targeting with precision is like taking people seriously
I tell my colleagues, that we can meet for a coffee in 7 min because I need to finish an email and the elevator needs 2:40 to take me downstairs. I still have 17 min before going to the next meeting. And if the meeting starts at 10:00 I will be there at 9:59 just … Continue reading Targeting with precision is like taking people seriously
Blog or perish?
When starting to blog, you will most likely search the internet for some advice on how to keep the blog alive, how to make people visit your blog (yes, we all do blog to be read. Otherwise we would just keep a diary in our desk), how to make people come back to your blog, … Continue reading Blog or perish?
What matters now – Quality
I just found the perfect end-of-the-year-holiday-reading. And the best, it is for free. So if you are reading this (and thus have an internet connection), there is no reason why you shouldn't go to either to Seth Godin's blog or to Scribd (easy to use version) to download your holiday treat. You will find more than … Continue reading What matters now – Quality
Independent ad inventory
Traditionally speaking, inventory is the product available for sale at any given moment. In the online marketing industry, the product for sale is the advertisement space, hence for distinction it is called ad inventory. The ad glossary website offers the following definition for ad inventory: “The number of ad spaces available for sale on a … Continue reading Independent ad inventory
Behavioral targeting is not like Santa Claus
In this article Augustine Fou argues that behavioral targeting is close to believing in Santa. Everybody does so in their early marketing days, but after a certain amount of experiences you mature and don’t take it that serious any more. It is still nice to attract clients, as most buzzwords are, but the magic disappears. … Continue reading Behavioral targeting is not like Santa Claus
Minimalist Musings in Mataró 