Category: professional

Know your inventory – targeting an audience

I work in an online marketing company leading the team responsible for our online advertisement inventory. That means we segment our audience into different channels and try to deliver the best offer to each person. We work both with contextual and behavioral segmentation, which means we analyze what people look at (like google does with … Continue reading Know your inventory – targeting an audience →

Matching Innovation and Quality

Yesterday at work we (the CEO, the CTO and me that is) met with a potential new business partner. They met our CEO on a trade fair and started talks about potential synergies. The meeting was a preliminary "getting-to-know-each-other" while checking out the technical and targeting-related issues (hence, my presence). We received loads of super … Continue reading Matching Innovation and Quality →

Monthly Goals for December

While exploring the network Brazen Carreerist, I bumped into a group called Monthly-Goal Meetup. Here people can share their goals for the next month and follow up on it. Because, as we al know, spreading the word about your goals make it more likely that you actually live up to them. At least for women … Continue reading Monthly Goals for December →

First try, first post.

It is not so easy to start a blog and actually focus on one single topic. Especially when feeling that your head spins with all of those so important topics that you could (but never will have the time to) cover. So, I have been meditating on opening a personal, yet interesting (for some) blog … Continue reading First try, first post. →