I am currently reading the book "Plan B 3.0: Mobilizing to Save Civilization" by Lester R. Brown (free download available). I will probably finish the last 10 of a total of 287 pages today (this is excluding the very abundant Notes section). The book describes several strategies on how to reduce carbon emission and climate … Continue reading Don’t confuse the audience
Category: personal
Marketing home appliances in Spain
Home appliances are a major investment for your home. Most probably you will use them for 5 years or more, and looking at the prices of today, you won't find much below 300 Euro. Most washing machines, dishwashers and fridges rate around 500 Euros and above. So you should think that people do some research … Continue reading Marketing home appliances in Spain
Random eco thoughts: Eating fuel?
We live in an oil driven economy. Oil is getting more expensive. You can make fuel from wheat. Wheat is getting more expensive. You can also make fuel from soy bean. Soy beans are getting more expensive. Try making fuel from corn. Corn is getting more expensive. We could do fuel from sugar (cane). Sugar … Continue reading Random eco thoughts: Eating fuel?
Cultural stereotypes as assets: Smiling
10 commandements of marketing green products
Yet again, Augustine Fou is inspiring a post of mine. Over at clickz he posted a brilliant adaptation of the 10 Commandements, adapted for modern marketing. In line with my passion for sustainable products being more present in daily marketing messages, let me adapt the commandements to the needs of this underrepresented segment on the … Continue reading 10 commandements of marketing green products
Rethinking consumerism in middle of the sales season
[This post is a direct reaction to today's shopping trip after having discussed quality of online marketing material with our account managers at work. Let me endorse the use of quality and information. Also in online ads. La versión española se encuentra aqui.] In Spain las rebajas (for Catalunya: las rebaixes) traditionally start on January 7th, … Continue reading Rethinking consumerism in middle of the sales season
Cultural stereotypes as assets: Punctuality
[This post is part of the series I am starting right now on navigating stereotypes that are ascribed to me because of my nationality.] One of the most interesting things about living abroad is that you start discovering things about your self you took for granted. But which in a new setting turn out to … Continue reading Cultural stereotypes as assets: Punctuality
Being officially digitally distinct
I just asked the Online Identity Calculator and now I have a badge: I am officially digitally distinct, meaning that if you search for my name on google you get a high volume of results with overall favorable content. The website dates back to 2007 and apparently was launched together with a related book (if … Continue reading Being officially digitally distinct
Aspects of a quadrilingual life
Last week I had a nice chat with some other foreigners in Barcelona. My friend commented that I should definitely have kids some day, just to see them growing up with four languages and see how it goes. In this case the kid would speak German and Portuguese at home, and Spanish and Catalan in … Continue reading Aspects of a quadrilingual life
“Eco” in Spain II
My last post contained some reflections on how to market eco products in Spain. And while living here, this topic will probably stay high up on my agenda. In Germany and Denmark my interest for ecological sound products never posed a problem, as there is always plenty of choice. However, in Spain it is not … Continue reading “Eco” in Spain II
Minimalist Musings in Mataró 