Category: personal

Don’t confuse the audience

I am currently reading the book "Plan B 3.0: Mobilizing to Save Civilization" by Lester R. Brown (free download available). I will probably finish the last 10 of a total of 287 pages today (this is excluding the very abundant Notes section). The book describes several strategies on how to reduce carbon emission and climate … Continue reading Don’t confuse the audience

Marketing home appliances in Spain

Home appliances are a major investment for your home. Most probably you will use them for 5 years or more, and looking at the prices of today, you won't find much below 300 Euro. Most washing machines, dishwashers and fridges rate around 500 Euros and above. So you should think that people do some research … Continue reading Marketing home appliances in Spain

10 commandements of marketing green products

Yet again, Augustine Fou is inspiring a post of mine. Over at clickz he posted a brilliant adaptation of the 10 Commandements, adapted for modern marketing. In line with my passion for sustainable products being more present in daily marketing messages, let me adapt the commandements to the needs of this underrepresented segment on the … Continue reading 10 commandements of marketing green products

Rethinking consumerism in middle of the sales season

[This post is a direct reaction to today's shopping trip after having discussed quality of online marketing material with our account managers at work. Let me endorse the use of quality and information. Also in online ads. La versión española se encuentra aqui.] In Spain las rebajas (for Catalunya: las rebaixes) traditionally start on January 7th, … Continue reading Rethinking consumerism in middle of the sales season

Cultural stereotypes as assets: Punctuality

[This post is part of the series I am starting right now on navigating stereotypes that are ascribed to me because of my nationality.] One of the most interesting things about living abroad is that you start discovering things about your self you took for granted. But which in a new setting turn out to … Continue reading Cultural stereotypes as assets: Punctuality

Being officially digitally distinct

I just asked the Online Identity Calculator and now I have a badge: I am officially digitally distinct, meaning that if you search for my name on google you get a high volume of results with overall favorable content. The website dates back to 2007 and apparently was launched together with a related book (if … Continue reading Being officially digitally distinct