We live in an oil driven economy. Oil is getting more expensive. You can make fuel from wheat. Wheat is getting more expensive. You can also make fuel from soy bean. Soy beans are getting more expensive. Try making fuel from corn. Corn is getting more expensive. We could do fuel from sugar (cane). Sugar … Continue reading Random eco thoughts: Eating fuel?
Category: musings
10 commandements of marketing green products
Yet again, Augustine Fou is inspiring a post of mine. Over at clickz he posted a brilliant adaptation of the 10 Commandements, adapted for modern marketing. In line with my passion for sustainable products being more present in daily marketing messages, let me adapt the commandements to the needs of this underrepresented segment on the … Continue reading 10 commandements of marketing green products
Rethinking consumerism in middle of the sales season
[This post is a direct reaction to today's shopping trip after having discussed quality of online marketing material with our account managers at work. Let me endorse the use of quality and information. Also in online ads. La versión española se encuentra aqui.] In Spain las rebajas (for Catalunya: las rebaixes) traditionally start on January 7th, … Continue reading Rethinking consumerism in middle of the sales season
Dreaming of babygoogles
Google is still the mot important search engine in town. The unofficial google blog has issued a list of market share for google per country. In Europe the percentage is almost entirely above 90% (with all the consequences this has for SEM). The good thing is that you can google use for everything, because its … Continue reading Dreaming of babygoogles
The importance of niche targets
In yesterday's version of the ClickZ E-Marketing Strategies they reposted a column (Sept 21st, 2009) from Robin Neifield, who highlights the advantages of a diversified and adaptable online strategy that is constantly reviewed to ensure the company is able to respond to new market needs and opportunities. Diversification yields several advantages such as easier scalability, … Continue reading The importance of niche targets
“Eco” in Spain II
My last post contained some reflections on how to market eco products in Spain. And while living here, this topic will probably stay high up on my agenda. In Germany and Denmark my interest for ecological sound products never posed a problem, as there is always plenty of choice. However, in Spain it is not … Continue reading “Eco” in Spain II
How to market “eco” in Spain – and everywhere
I am passionate for eco-friendly products. The husband jokes that if you want to sell something to me you just need to make it eco, and you are done. This is not the whole true, because even with eco-friendly products I am quite picky, but you would have my attention for sure. I suppose that … Continue reading How to market “eco” in Spain – and everywhere
Cross-targeting: telling a story the customer can relate to
In “Think like me, agree with me” Seth Godin pinpoints the importance of telling your customer a story she can relate to. Facts are not always the most important ingredient, the crucial part is to understand how the customer thinks and present the story in a way that is interesting to her. Find an anchor point … Continue reading Cross-targeting: telling a story the customer can relate to
Independent ad inventory
Traditionally speaking, inventory is the product available for sale at any given moment. In the online marketing industry, the product for sale is the advertisement space, hence for distinction it is called ad inventory. The ad glossary website offers the following definition for ad inventory: “The number of ad spaces available for sale on a … Continue reading Independent ad inventory
Behavioral targeting is not like Santa Claus
In this article Augustine Fou argues that behavioral targeting is close to believing in Santa. Everybody does so in their early marketing days, but after a certain amount of experiences you mature and don’t take it that serious any more. It is still nice to attract clients, as most buzzwords are, but the magic disappears. … Continue reading Behavioral targeting is not like Santa Claus
Minimalist Musings in Mataró 