Category: musings

How much education is too much?

I am absolutely addicted to absorbing new knowledge. I love studying. I love learning about new ideas from other to include them into my own musings (with or without footnotes. I already have a M.Sc. in European Studies and just finished a Master in Quality Management. Which means I am currently not studying (officially) at … Continue reading How much education is too much?

5 reasons to go green in your company

And of course with green I do not refer to the color of the entry hall or the logo, but rather a lookout for sustainability in corporate life. It is not that difficult. Some small and easy changes for a start, some bigger changes in the middle, some investments in the end. Always keep your … Continue reading 5 reasons to go green in your company

The only law of marketing: stay true and consistent

Last week on ClickZ Augustine Fou analyzed the first 8 of the 22 immutable laws of marketing  (Jack Trout) and how these laws have changed with social media and internet and how they do not apply any more. He states that today, it is more important to be better than to be the first one … Continue reading The only law of marketing: stay true and consistent

Cultural stereotypes as assets: structure

[This post is part of the series on navigating stereotypes that are ascribed to me because of my nationality.] In Spain they call German people “cabezas cuadradas” which means approximately “square head”. We are seen as taking everything serious and being very structured both in our way of thinking and in organizing stuff. Maybe, maybe … Continue reading Cultural stereotypes as assets: structure

Don’t confuse the audience

I am currently reading the book "Plan B 3.0: Mobilizing to Save Civilization" by Lester R. Brown (free download available). I will probably finish the last 10 of a total of 287 pages today (this is excluding the very abundant Notes section). The book describes several strategies on how to reduce carbon emission and climate … Continue reading Don’t confuse the audience

The beauty of clear and plain language

I have said before, that for me language is merely a tool for communication. Switching between many languages daily, I have accepted that they are a means to get my thoughts across without worrying excessively about minor grammar mistakes. As with most of my colleagues I am speaking in a language not our own, I … Continue reading The beauty of clear and plain language

Data collection and privacy

Technically we are able to follow most web users wherever they go. Technically this gives us the chance to craft a profile as unique as the person that it is attributed to. Technically we could then go ahead and complete this profile with data from real life. And technically we then know exactly what the … Continue reading Data collection and privacy

Marketing home appliances in Spain

Home appliances are a major investment for your home. Most probably you will use them for 5 years or more, and looking at the prices of today, you won't find much below 300 Euro. Most washing machines, dishwashers and fridges rate around 500 Euros and above. So you should think that people do some research … Continue reading Marketing home appliances in Spain